Touchscreen technology has been with us for some time now. We touch them when we use our smart devices to make calls, browse the internet, or send SMS. The ATM’s we draw money from uses a form of touchscreen technology to help verify our identity as well as to define the transaction we wish to make. In the sidewalks in town and in many buildings we use information kiosks for way finding, for registration purposes, and to get directions on processes and procedures. Now interactive touch screens are revolutionizing the way companies sell their products.
The Many Ways Touchscreens Are Used To Sell
Here are a few ways touchscreens are used to sell:
Interactive Billboards: Perhaps the most common way interactive touch screens are used to sell is as an upgraded and interactive electronic billboard. An interactive screen strategically placed at eye level in areas with high pedestrian traffic can effectively disseminate information about a company’s range of products or services. Details such as types of products, their specifications, prices, acceptable payment types, contact number, and website can be displayed. In trade shows and exhibitions such screens can provide way finding information to help clients find the booths they are interested in, in addition to containing product advertisements.
An interactive billboard set right outside the business premises is a great way to entice clients to visit. This may take the form of an interactive screen containing menu selections, prices and table availability set just outside a restaurant. People passing by are free to explore dining selections without the pressure of having a person hovering over their shoulder. Thus people are more likely to check it out. The same goes for stores which can feature selected products and display special offers right outside the door. This article says a restaurant chain is now considering replacing its cashiers with touch screens.
Interactive Catalogs: At a time when brick and mortar stores are continuously taking hits from their online counterparts, they can use all the help they can get. An interactive catalog helps stores display their wares digitally so their clients can make a shortlist of products they may be interested in. Then brick and mortar stores can physically show the items to their clients for the final selection. Having the clients touch and feel the actual product is the one thing that online stores cannot do, and when interactive screen catalogs speed up the selection process makes it more likely the client would visit a real store.
Aside from the benefits to the clients, the store can save a lot on display space, and on merchandiser salaries. All they have to do is set up a few screens where clients can make their selections and a warehouse where items can be stored. This is especially beneficial when used in clothing outlets.
Interactive Touchscreen Tables: Touch screen tables are great tools for selling real estate properties. The map of the property development project, plans & drawings of available home models, pricing, and payment terms can be shown through the screen. Having the client manipulate the screen to show options help seal the deal.
Interactive screens enable brick and mortar stores to display and sell their wares in an innovative and efficient manner.